2021 has been a transformational year — in many ways. Enterprises and employees have had to adjust to new realities, both professionally and personally. Digital transformation moved from being a work-in-progress to the fast track. Telework went from a once-in-a-while thing for many people to a daily routine. Technology, including open-source software, became integral in the effort towards social good.
Data and insights :
will become foundations for strategic decision-making. Long established and proven OOH patterns have been turned on their head over the past 12 months. With advertisers demanding more accountability and ever greater returns on their investments, access to good data and the ability to harvest meaningful insights, is rapidly becoming a must-have business capability in today’s evidence-based economy.
voice will rule the household :
As voice technology becomes more advanced, accepted, and trusted, we predict it will begin to replace touch as the search method of choice over the next year.
In the coming year, more of us will have, or think about getting, an extra member of the family. And it will hang on your every word and follow every command.
The onward march of voice assistants, such as Siri, Google Assistant, and Alexa, is showing no signs of slowing down. According to this study, more than 50% of UK families see their voice assistant as ‘another family member. Also, 90% say they expect to keep using voice technology at either the same level or higher.
Quantum computers :
In the wake of the COVID-19 pandemic, quantum computers have been used to develop therapies and potential vaccines.
What makes a quantum computer different? These computers use qubits instead of using traditional bits. Like normal bits, qubits can be “on” or “off” but they can also be “on” and “off” at the same time. This ability is known as “overlapping” and offers a huge range of possibilities. Their capability to query, monitor, and analyze data comes almost without limitation. When this technology is deployed, we will be able to do things that we would not have even dreamed of just some years ago.
These computers are called to transform medicine, break sophisticated encryption techniques, and revolutionize communications.
Customer Data Platforms (CDP) :
These platforms collect and structure data from customer profiles in real-time, creating a data system formed by information packages. These data packages provide a solid and unified basis for companies to improve how they interact with their buyers.
Customer data is becoming increasingly complex and, at the same time, increasingly necessary for sales and marketing operations. Company digitalization involves the opportunity of being able to effectively manage all this information that customers leave behind when they use the Internet. This is something that companies willing to become more competitive cannot afford to ignore.
Accelerated automation :
To innovate, one has to automate. It really is that simple. Automation is changing the daily work activities of everyone: from coal miners and construction workers to commercial bankers and C-Suite high flyers. The adoption of automation technologies — including robotics, autonomous vehicles, and AI-driven software — has accelerated during the pandemic, although admittedly to a lesser extent than digitization. Even as a potential vaccine is rolled out worldwide during the next 12 months it’s highly unlikely these accelerative shifts will slow down.
Companies across sectors are experimenting with automation. Across all industries, there’s a common consensus among executives that users that an inability to connect systems, applications and data hinders their automation initiatives. If an important 2020 lesson has been that every business must be a digital business, then for 2021 the message is that every business must be able to create value at the speed of need. Tying in with trend number one, the future of business is digital and automated.
2021 will undoubtedly hold its own share of surprises, we can be certain that the digital transformation that began over the past few years — and ramped up exponentially in 2022— will continue unabated. That transformation will impact every aspect of the business.